In women’s football the word bet gets used a great deal. Clubs bet, institutions bet, sponsors bet. It’s repeated so often that, at times, it ends up meaning very little.
The difference begins when that bet turns into something concrete: a stadium, a reasonable kick-off time, a visible campaign, an affordable price or a way in so that someone can follow the team throughout the whole season.
CD Tenerife has taken one of those steps within its season-ticket campaign for 2026/27. Supporters who already hold a club pass will be able to extend it to include the women’s section as well.
The offer will give access to Costa Adeje Tenerife’s matches in Liga F and the Copa de la Reina, as well as the fixtures of its reserve side in Primera Federación and of its youth teams. The supplement will cost 40 euros in San Sebastián Baja, 75 euros in Tribuna Baja and 15 euros in the children’s category for under-12s. Supporters with reduced mobility will have a 40-euro option.
It isn’t merely a discount or an extra perk added to the pass. It’s a way of telling Tenerife’s support base that the women’s team is also part of the club, and that following it shouldn’t be an activity disconnected from the rest of the institution.
It may look like a small decision. It isn’t.
Crowds have to be built, too
CD Tenerife’s 2026/27 season-ticket campaign poster, with the women’s section included and prices by area. / Photo: CD Tenerife
According to information provided by the club itself, Costa Adeje Tenerife finished last season with the second-best average attendance in Liga F, behind only FC Barcelona.
The easiest reading would be to think that, having reached those figures, there’s no longer any need to work so hard to bring people into the stands. Perhaps the correct conclusion is exactly the opposite.
Tenerife isn’t still bringing the women’s team closer to its supporters despite having one of the best attendances in the competition. It may well have one of the best attendances precisely because it keeps working to bring it closer.
Fanbases aren’t born complete. They’re built match by match, but also campaign by campaign.
They’re built when a family knows how much it will cost to attend across the whole year. When the team appears on the club’s official channels. When where and when it plays is communicated in good time. When the public isn’t forced to hunt for the information in separate corners. When a girl attending for the first time understands that those footballers defend the same badge she sees at home every weekend.
Results help. Great players help. Playing in a recognised stadium helps. But none of that replaces the day-to-day work of making a team part of the life of its community.
There’s no single formula
Tenerife isn’t the only club to have looked for ways to close the distance between its women’s team and the support.
Athletic Club has marketed a specific season ticket to follow the Lionesses throughout the league. Real Sociedad created an exclusive pass for its women’s section. Deportivo offered its season-ticket holders the chance to add Dépor Abanca’s matches through a supplement.
These are different models. A standalone season ticket captures those who come directly for the women’s team. Folding it into the general pass helps make the most of an existing support base. Offering both options opens both doors.
Not every club starts from the same facilities, the same number of members or the same financial reality. That’s why there’s no identical solution for everyone. What there should be is a recognisable intention to make access easier.
Because afterwards it’s far too easy to look at a half-empty stand and conclude that women’s football doesn’t draw interest.
The question to ask first would be how much it cost to get in, where the tickets were sold, when the match was announced, what services the venue offered, or how many times the team had appeared on the club’s own channels that week.
A lack of crowd doesn’t always prove a lack of interest. Sometimes it proves that nobody did enough to turn that interest into attendance.
One more part of the club
The campaign Tenerife has just announced is aimed at those who are already members of the club and want to add the women’s section to their pass.
It stands to reason that we’ll soon also learn the options for those who want to subscribe directly to the women’s team. At FemGol we’ll keep reporting on this and on the campaigns the rest of Liga F’s clubs put out, because prices and access conditions also explain how the competition is growing.
Tenerife’s initiative deserves to be highlighted, but not because a promotion on its own guarantees a full stadium. It deserves it because it turns a statement of support into a measure the support can actually use.
Treating the women’s team as one more part of the structure isn’t only about sharing a badge. It also means sharing spaces, communication, resources and community.
Stands don’t fill themselves.
First you have to open the door.
